Editorial

You have articles you are passionate about, we help present them to the world. By crafting a brand image your audience resonates with along with typesetting your content with a clear visual narrative we can increase your pageviews and get your articles the recognition they deserve.

Founder Scott Kellum has nearly two decades of experience in the online publishing industry. He has worked closely with Vox, The Verge, Sporting News, SB Nation, and The Center for Public Integrity, to name a few. We bring a passion for excellence to every project we work on along with a goal-oriented approach to success.

What does success look like for your publication? What is your revenue model and what goals are you trying to achieve? In your niche, where do you see yourself aligning with or standing out from other publications?

Case Study

Gold’s Guide

2x page views

3x time on site

15% lower bounce rate

We worked with Gold’s Guide to create a website that would better retain readers of their long-form articles. To do this we needed two things: a recognizable brand people would know to come back along with compelling yet readable article pages that would better capture and retain a reader’s attention.

For the brand we chose a vibrant gold color and liberally used it across the background, making the whole website pop at a glance. The logo used a classical serif, Fern by DJR, to create a unique richness and character. The result was something that feels fresh and interesting while retaining authority.

Increasing email signups was another goal of this project, and we created a dedicated email signup area of the home page with a sticky signup notice. We wanted to create something intentional and native feeling while also being ever-present.

The article page was focused on ergonomics. People came to read and Gold’s Guide had relatively long articles. For these pages we stick with a straightforward black text on a white background, or a dark mode with white text on a black background. Frances is the typeface we used for text, adding character to the page while retaining great readability.

After the redesign of Gold’s Guide, they saw a 2x uptick in page views and reduction in bounce rates of 10%. Readers were spending 3x more time on the site increasing engagement.